Inside the Exclusive Surfcomber Pool Party: Rick Ross Unveils South Beach Brewing Company THC/CD Drink Collab in True Miami Fashion

When Rick Ross throws a party, Miami shows up. But when the biggest boss decides to introduce his newest beverage brand—South Beach Brewing Company—he doesn’t just throw any party. He turns South Beach into a luxury playground where music, culture, celebrity, and lifestyle merge into one unforgettable moment. That vision came to life at the exclusive poolside launch event at the Surfcomber, a celebration that felt like the official new chapter of Miami’s endlessly evolving party scene.

From the moment the doors opened, it was clear this wasn’t just a product launch—it was a cultural event.

A Miami Vibe You Could Feel the Moment You Walked In

The Surfcomber is no stranger to high-energy pool events, but for the South Beach Brewing Company launch, the hotel transformed into something entirely different: a vibrant oasis of palm trees, waterfront ambiance, and Ross-level luxury.

Guests walked in through a branded entrance framed with neon signs, glowing palm fronds, and South Beach Brewing Company displays that perfectly captured the brand’s tropical aesthetic—bold colors, summery fonts, and the confident energy Ross has built his empire on.

The moment guests stepped onto the pool deck, they became part of a living, breathing Miami celebration. Bikini-clad influencers floated by on branded pool inflatables, VIP cabanas turned into content studios, and the entire venue pulsed with curated Miami house sets that blended seamlessly with hip-hop classics.

This wasn’t just a launch—it was a collision of culture, lifestyle, and Ross’s unmistakable “big boss” DNA.

Rick Ross Makes His Entrance — The Boss Arrives

As the sun dipped toward golden hour, the energy shifted. Phones whipped out, the crowd moved closer to the stage, and a wave of excitement spread across the deck. Rick Ross had arrived.

Wearing a summer-ready designer fit, iced-out accessories, and his signature larger-than-life confidence, Ross walked in surrounded by his team, cameramen, and a wave of fans chanting “The biggest!” and “Rozay!”

It was an entrance fit for Miami royalty.

Ross took the mic to welcome the crowd, thank his partners, and—of course—raise a can of South Beach Brewing Company in celebration. He spoke about the vision behind the drink, calling it “Miami in a can… light, refreshing, and made for moments just like this.”

The crowd responded instantly. Cheers erupted. Drinks lifted. Cameras flashed. And just like that, the Surfcomber officially became the epicenter of Miami nightlife for the evening.

Introducing South Beach Brewing Company — Light, Refreshing, and Made for the Culture

At the heart of the event was the star of the night: South Beach Brewing Company, Rick Ross’s newest beverage designed to embody the Miami lifestyle—sunshine, warm nights, beautiful people, and nonstop vibes.

Guests enjoyed unlimited tastings of all flavors throughout the event, each crafted with a refreshing, easy-to-drink profile perfect for pool parties, yacht days, festivals, and beach kickbacks.

The product booths were constantly surrounded by guests capturing content, sampling flavors, and talking about how perfectly the drink matched the energy of the event. Large LED displays showed off the branding, and the Surfcomber’s pool deck felt like one giant South Beach Brewing Company playground.

Celebrities, Influencers, and Miami’s Elite Pull Up

A Rick Ross event is never low-key—and the guest list proved it.

Throughout the day, the Surfcomber filled with:

• Miami nightlife influencers

• Social media creatives

• Athletes and entertainers

• Radio personalities

• Industry insiders

• Luxury lifestyle content creators

• 
  

People weren’t just attending—they were creating. Everywhere you turned someone was filming a reel, snapping photos, interviewing guests, or documenting the atmosphere. The launch instantly turned into a cultural moment across Miami’s digital landscape.

VIP cabanas housed well-known Miami personalities, and photographers captured endless shots of beautiful guests enjoying South Beach Brewing Company in the water, on the deck, and in front of custom photo installations.

A Celebration of Miami’s Culture, Community & Lifestyle with Rick Ross

More than anything, the event highlighted why Miami continues to lead the world in lifestyle-driven brand activations.

This launch didn’t feel corporate. It didn’t feel forced. It felt like Miami.

Warm weather, beautiful people, palm-shaded cabanas, world-class music, and a new drink that feels tailor-made for the city’s personality.

Ross has always been a cultural architect—someone who understands how music, fashion, nightlife, and business intersect. With South Beach Brewing Company, he’s not just launching a drink—he’s launching a lifestyle brand that captures the flavor, vibrancy, and confidence of South Beach.

It’s a message filled with gratitude, humility, and the same energy that has defined his career. Baiamonte’s love for the game—and for the fans—has always been at the heart of what made him special.

The Future of South Beach Brewing Company Looks Bright

If this first event was any indication, South Beach Brewing Company is positioned to become a major player in Miami and beyond. Ross and his team executed a flawless launch that aligned perfectly with Miami culture, influencer marketing, and lifestyle branding.

From the turnout to the energy to the content captured, the Surfcomber event was the type of moment brands dream about—authentic, electric, and perfectly aligned with the product vision.

This is just the beginning, and Miami already can’t wait for what’s next.

Rick Ross Private Event at the Surfcomber in Miami

Rick Ross didn’t just introduce a drink—he introduced an experience.

The exclusive Surfcomber pool party was the perfect embodiment of South Beach Brewing Company: refreshing, vibrant, stylish, and made for people who know how to celebrate life.

If the goal was to make noise, create culture, and launch a beverage that feels like Miami in a can—mission accomplished.

Stay connected with Remix Sports Media across all our platforms to catch every story, interview, and behind-the-scenes moment.

• Instagram: @remixsportsmedia

• YouTube: Remix Sports Media

• Blog: www.remixsportsmedia.com/blog

  
  

Read More Blogs